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Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
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Performance Contracting für hybride Produkte : eine konzeptionelle und empirische Analyse des investiven Nachfragerverhaltens
Weddeling, Matthias - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003927056
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CASE : managing customer relationship gaps at SKF
Nordin, Fredrik; Brozovic, Danilo; Kowalkowski, Christian; … - In: Journal of business market management : JBM 8 (2015) 2, pp. 455-463
This teaching case study focuses on SKF, a leading supplier of products, services and solutions. It consists of an overview of the company and then a narrative concentrating on the sudden loss of a large customer relationship. Moreover, it explores how central individuals devise various...
Persistent link: https://www.econbiz.de/10011379461
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Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang; Loveland, James M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
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Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik; Brozovic, Danilo; Holmlund, Maria - In: Journal of business-to-business marketing 20 (2013) 4, pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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How firms synergise : understanding motives and management of co-creation for business-to-business services
Schwetschke, Stephan; Durugbo, Christopher - In: International journal of technology management : IJTM 76 (2018) 3/4, pp. 258-284
Persistent link: https://www.econbiz.de/10011896391
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Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko; Haldimann, Marella; Saul, Caroline Jennings - In: Journal of service management 28 (2017) 5, pp. 914-935
Persistent link: https://www.econbiz.de/10011801831