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B2B Service Interactions : Do ICT-Enabled Innovations Lead to Enhanced Customer Commitment?

Paguio, Rafael - 2012

ICT provides opportunities for more convenient, more responsive and highly customized information services to business customers as they contact their providers regarding service issues and contract arrangements. This study looks at how ICT-enabled process innovations achieve customer retention...

Persistent link: https://www.econbiz.de/10013114528

Integrating social media and traditional modes of customer interaction for new B2B service development

Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345

Persistent link: https://www.econbiz.de/10012802195

Creating trust and commitment in B2B services

Gansser, Oliver Alexander; Boßow-Thies, Silvia; Krol, … - In: Industrial marketing management : the international … 97 (2021), pp. 274-285

Persistent link: https://www.econbiz.de/10013206323

Can B2B firms benefit from competitors' advertising? : a dynamic business environment perspective on an emerging communication form

Guenther, Peter; Guenther, Miriam - In: Industrial marketing management : the international … 102 (2022), pp. 252-265

Persistent link: https://www.econbiz.de/10013259070

Delivery commitments in stochastic service networks : case of automobile service

Dulluri, Sandeep; Muthusamy, Ganesh - In: International journal of information systems and supply … 6 (2013) 2, pp. 50-61

Persistent link: https://www.econbiz.de/10010128214

The joint effect of buyer-supplier interaction and service complexity on B2B buyer satisfaction

Teixeira, Rafael; Paiva, Ely Laureano; Matos, Celso … - In: International journal of services technology and … 26 (2020) 6, pp. 455-477

Persistent link: https://www.econbiz.de/10012503714

Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange

Prior, Daniel D.; Keränen, Joona; Koskela, Sami - In: Industrial marketing management : the international … 82 (2019), pp. 131-147

Persistent link: https://www.econbiz.de/10012128008

Determinants of services co-creation with business customers

Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103

Persistent link: https://www.econbiz.de/10011654583

Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs

Lyons, Paul; Brennan, Louis - In: Journal of service research 22 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005761

Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective

Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42

Persistent link: https://www.econbiz.de/10012026090

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