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Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
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Design thinking as a catalyst for technology start-ups
Soyupak, Ozan; Bagli, Humanur - 2019
Persistent link: https://www.econbiz.de/10012145333
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Orchestrating human-machine designer ensembles during product innovation
Recker, Jan; Briel, Frederik von; Yu, Yŏng-jin; … - In: California management review 65 (2023) 3, pp. 27-47
Persistent link: https://www.econbiz.de/10014325205
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Sustainable new product commercialisation : from Blue Oceans to Green Oceans
Lamore, Paul R. - In: International journal of social entrepreneurship and … 1 (2011) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10010360690
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Value proposition for designers-VP(d) : a tool for strategic innovation in new product development
Wormald, Paul - In: International journal of business environment : IJBE 7 (2015) 3, pp. 262-280
Persistent link: https://www.econbiz.de/10011534323
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Digital mock-up and voice of the customer in the context of physical product development
Costa, Ana Rita V.; Borsato, Milton - In: International journal of agile systems and management : … 14 (2021) 1, pp. 53-78
Persistent link: https://www.econbiz.de/10012513935
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Enhancement of product design capability in the high-tech manufacturing industry
Kou, Tun-Chih; Chiang, Chang-Tang; Lee, Bruce C. Y. - In: International journal of business and systems research … 15 (2021) 6, pp. 786-806
Persistent link: https://www.econbiz.de/10012694579
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To preannounce or not : new product development in a competitive duopoly market
Klastorin, Ted; Mamani, Hamed; Zhou, Yong-Pin - In: Production and operations management : an international … 25 (2016) 12, pp. 2051-2064
Persistent link: https://www.econbiz.de/10011628215
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman - In: Journal of marketing 82 (2018) 2, pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609