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Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao; Li, Yanzhi; Chen, Youhua; Pan, Kai - In: Operations research 69 (2021) 5, pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
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Targeted advertising with R&D rivalry
Li, Changying; Li, Youping; Zhang, Jianhu - In: Mathematical social sciences 124 (2023), pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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Leveraging Differential Privacy for Targeted Advertisements
Kraft, Lennart - 2023
Differential Privacy offers the online advertising industry new means to increase consumer privacy by obfuscating …
Persistent link: https://www.econbiz.de/10014360827
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An economic analysis of online advertising using behavioral targeting
Chen, Jianqing; Stallaert, Jan - In: Management information systems : mis quarterly 38 (2014) 2, pp. 429-449
Persistent link: https://www.econbiz.de/10010425080
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Targeted advertising and costly consumer search
Burguet, Roberto; Petrikaite, Vaiva - 2017
Persistent link: https://www.econbiz.de/10011697503
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Inducing customers to try new goods
Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857
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Online behavioral advertising : an integrative review
Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
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Targeted advertising and costly consumer search
Burguet, Roberto; Petrikaitė, Vaiva - In: Economic inquiry 61 (2023) 2, pp. 430-450
Persistent link: https://www.econbiz.de/10014308584
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Strategic targeted advertising
Galeotti, Andrea; Moraga-González, José Luis - 2003
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …
Persistent link: https://www.econbiz.de/10011333902