Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Conducting field-based, discov...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
17
Marketingmanagement
17
Marketing
12
Beziehungsmarketing
10
Relationship marketing
10
Electronic Commerce
8
Marketing theory
6
Marketingtheorie
6
E-commerce
5
Lieferantenmanagement
5
Supplier relationship management
5
Theory
5
B-to-B-Marketing
4
Business-to-business marketing
4
Market orientation
4
Salespeople
4
USA
4
United States
4
Verkaufspersonal
4
Brand
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Selling
3
Strategic management
3
Strategisches Management
3
Theorie
3
Verkauf
3
Brand image
2
Bundling strategy
2
Collaborative theorizing
2
Controlling
2
Controlling-Informationssystem
2
Customer service
2
Führungskräfte
2
Highly skilled workers
2
Hochqualifizierte Arbeitskräfte
2
Innovation
2
more ...
less ...
Online availability
All
Undetermined
37
Free
3
Type of publication
All
Article
85
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
6
Book section
6
Reprint
5
Glossar enthalten
4
Glossary included
4
Lehrbuch
3
Textbook
3
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference proceedings
1
Graue Literatur
1
Hochschulschrift
1
Interview
1
Non-commercial literature
1
Sammlung
1
Thesis
1
conceptual-paper
1
more ...
less ...
Language
All
English
74
Undetermined
31
Author
All
Jaworski, Bernard J.
60
Kohli, Ajay Kumar
32
Kohli, Ajay K.
27
Rayport, Jeffrey F.
10
Challagalla, Goutam
9
Jaworski, Bernard
5
MacInnis, Deborah J.
4
Maltz, Elliot
4
Murtha, Brian R.
4
Sarin, Shikhar
4
Tuli, Kapil R.
4
Ulaga, Wolfgang
4
Venkatesh, R.
4
Haenlein, Michael
3
Park, C. Whan
3
Varadarajan, Rajan
3
Zaltman, Gerald
3
Bharadwaj, Sundar G.
2
Davenport, Thomas H.
2
DeKinder, Jade S.
2
Fisher, Robert J.
2
Harris, Jeanne G.
2
Hunt, Shelby D.
2
Larson, John A.
2
Leuthesser, Lance
2
Lurie, Bob
2
Malek, Stacey L.
2
Sahay, Arvind
2
Selnes, Fred
2
Shabshab, Nabil
2
Wierenga, Berend
2
Young, S. Mark
2
Bahadir, S. Cem
1
Ben-Hur, Shlomo
1
Bond, Edward U., III
1
Burchett, Molly R.
1
Bărbulescu Robinson, Adina
1
Carpenter, Gregory S.
1
Challagalla, Goutam N.
1
Cheung, Virginia
1
more ...
less ...
Institution
All
American Marketing Association
2
Harvard Graduate School of Business Administration
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Published in...
All
Journal of marketing
16
AMS review : official publication of the Academy of Marketing Science
14
Journal of marketing research : JMR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
Journal of marketing management : MM
2
MIT sloan management review
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of personal selling & sales management : JPSSM
2
Accounting, Organizations and Society
1
American Marketing Association
1
American Marketing Association Ser.
1
Brand management ; Vol. 1
1
Business horizons
1
Emerald insight
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global business review
1
Harvard business review : HBR
1
IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of service research
1
Legends in marketing
1
Management Science
1
Management international review : mir ; journal of international business
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing strategy organization and implementation
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing theory and applications
1
McGraw-Hill higher education
1
Measuring and managing brands
1
RAE - Revista de Administração de Empresas
1
Revista de administração de emprêsas : RAE
1
Scandinavian Journal of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
OLC EcoSci
25
RePEc
5
USB Cologne (EcoSocSci)
5
Other ZBW resources
1
Showing
1
-
10
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market-driven versus driving markets
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahay, Arvind
-
2009
Persistent link: https://www.econbiz.de/10003835914
Saved in:
2
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
Saved in:
3
Market orientation in US and Scandinavian companies : a cross-cultural study
Selnes, Fred
;
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
-
1997
Persistent link: https://www.econbiz.de/10000968056
Saved in:
4
Netflix : reinvention across multiple time periods, reflections and directions for future research
Mier, Joel
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10012586900
Saved in:
5
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
6
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
7
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
8
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
9
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
10
A theories-in-use approach to building marketing theory
Zeithaml, Valarie A.
;
Jaworski, Bernard J.
;
Kohli, Ajay …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012176403
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
