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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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Vivid-memory formation through experiential value in the context of the international industrial exhibition
Ahn, Young-joo; Hyun, Sunghyup Sean; Kim, Insin - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 291-311
Persistent link: https://www.econbiz.de/10011670012
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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Measuring the effects of visual scan codes in advertising
Fortin, David R.; Surovaya, Kate - In: International journal of internet marketing and … 12 (2018) 4, pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
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Overcoming the "window dressing" effect : mitigating the negative effects of inherent skepticism towards corporate social responsibility
Connors, Scott; Anderson-MacDonald, Stephen; Thomson, … - In: Journal of business ethics : JOBE 145 (2017) 3, pp. 599-621
Persistent link: https://www.econbiz.de/10011757916
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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Vividness of news push notifications and users' response
Gavilan, Diana; Fernández-Lores, Susana; … - In: Technological forecasting & social change : an … 161 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012533622
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Navigating the online reputation maze : impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Nadia Hanin Nazlan; Zhang, Huiying; Sun, Jie; Chang, Wen - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 288-307
Persistent link: https://www.econbiz.de/10014511807
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When Virtual Reality meets destination marketing : the mediating role of presences between vividness and user responses
Zhu, Chris; Wu, Chi Wai; Lu, Yan; Fong, Lawrence Hoc Nang; … - In: Journal of vacation marketing 30 (2024) 3, pp. 408-422
Persistent link: https://www.econbiz.de/10014631982
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Towards a theory of well-being in digital sports viewing behavior
Rejikumar G.; Jose, Ajay; Mathew, Sonia; Chacko, Dony Peter - In: The journal of services marketing 36 (2022) 2, pp. 245-263
Persistent link: https://www.econbiz.de/10013407481