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Is augmented reality technolog...
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Subject
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Virtual reality
263
Virtuelle Realität
253
Consumer behaviour
244
Konsumentenverhalten
244
Augmented reality
216
Interactivity
133
augmented reality
111
Augmented Reality
101
Novelty
96
Social Web
94
Social web
94
novelty
90
Internet marketing
85
Online-Marketing
83
interactivity
83
Beziehungsmarketing
74
Relationship marketing
74
Innovation
68
Online retailing
62
Online-Handel
62
Immersion
56
E-commerce
50
Electronic Commerce
50
Einzelhandel
49
Retail trade
47
immersion
46
Customer satisfaction
44
Kundenzufriedenheit
44
Virtual Reality
44
Brand management
43
Markenführung
43
Innovationsmanagement
41
Tourism industry
38
Tourismuswirtschaft
38
Innovation management
37
Innovation adoption
36
Innovationsakzeptanz
36
Tourism
36
Digitalisierung
35
Tourismus
35
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837
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115
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609
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609
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39
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39
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39
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35
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21
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19
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19
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13
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12
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12
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9
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7
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7
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5
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5
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4
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4
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2
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English
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79
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74
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8
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1
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Dieck, M. Claudia tom
14
Jung, Timothy
14
Rauschnabel, Philipp A.
14
Chylinski, Mathew
10
Heller, Jonas
10
Hilken, Tim
10
Ruyter, Ko de
10
Mahr, Dominik
9
Volle, Pierre
9
Keeling, Debbie I.
8
Pugno, Maurizio
8
Charfi, Ahmed Anis
7
Flavián Blanco, Carlos
6
Javornik, Ana
6
Sung, Billy
6
Veugelers, Reinhilde
6
Loureiro, Sandra Maria Correia
5
Mehler-Bicher, Anett
5
Orús, Carlos
5
Steiger, Lothar
5
Witt, Ulrich
5
Chattaraman, Veena
4
Cranmer, Eleanor E.
4
Dwivedi, Yogesh Kumar
4
Hartley, Nicole
4
Hess, Thomas
4
Hoffmann, Stefan
4
Hussant-Zebian, Rola
4
Ibáñez-Sánchez, Sergio
4
Jiménez Martínez, Julio
4
Lane, Jacqueline N.
4
Mai, Robert
4
Mütterlein, Joschka
4
Schenk, Michael
4
Teuteberg, Frank
4
Thomas, Oliver
4
Wu, Xiaohong
4
Ahn, Sun Joo
3
Baier, Daniel
3
Barhorst, Jennifer Brannon
3
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Université Paris-Dauphine (Paris IX)
10
Université Paris-Dauphine
5
Volkswirtschaft Abteilung, Fachbereich Wirtschaftswissenschaften
4
HAL
3
Springer Fachmedien Wiesbaden
3
De Gruyter Oldenbourg
2
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
2
International XR Conference / Annual conference <7., 2022, Lissabon>
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
UVK Verlagsgesellschaft mbH
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Berkeley Electronic Press
1
Commission on Science and Technology for Sustainable Development in the South
1
Departamento de Análisis Económico: Teoría Económica e Historia Económica, Facultad de Ciencias Económicas y Empresariales
1
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
1
Diplomica Verlag GmbH
1
ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online>
1
EconWPA
1
Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven
1
Elinkeinoelämän Tutkimuslaitos (ETLA)
1
European Regional Science Association
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main / Fachbereich Wirtschaftswissenschaften
1
Heinz Nixdorf Institut
1
IGI Global
1
Institut für Weltwirtschaft (IfW)
1
International Communication Management Conference <10., 2024, Ahmedabad>
1
International Telecommunications Society (ITS)
1
International XR-Metaverse Conference <8., 2023, Las Vegas, Nev.>
1
Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft
1
Paderborner Workshop Augmented & Virtual Reality in der Produktentstehung <1, 2002, Paderborn>
1
Paderborner Workshop Augmented & Virtual Reality in der Produktentstehung <5, 2006, Paderborn>
1
Technische Universität Ilmenau
1
Universitätsverlag Ilmenau
1
Weltwirtschaftsforum
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
eSocialSciences
1
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Published in...
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Journal of business research : JBR
34
Journal of retailing and consumer services
34
Psychology & marketing
18
HMD : Praxis der Wirtschaftsinformatik
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management : research, policies, practice
14
Research policy : policy, management and economic studies of science, technology and innovation
12
HMD Praxis der Wirtschaftsinformatik
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of travel and tourism marketing
10
Technological forecasting & social change : an international journal
10
Economics Papers from University Paris Dauphine
9
International journal of technology marketing : IJTMkt
9
Journal of Hospitality and Tourism Technology
9
International journal of advertising : the review of marketing communications
8
International journal of production research
8
Business horizons
7
International journal of retail and distribution management
7
Online Information Review
7
Springer eBook Collection
7
International Journal of Creative Interfaces and Computer Graphics (IJCICG)
6
Journal of service management
6
Papers on Economics and Evolution
6
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of arts management
5
International journal of consumer studies
5
International journal of hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Research in Interactive Marketing
5
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Journal of retailing
5
Journal of the Academy of Marketing Science
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Open Access publications from Université Paris-Dauphine
5
Psychology & Marketing
5
Research
5
The journal of services marketing
5
Virtual Reality und Augmented Reality in der digitalen Produktion
5
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Source
All
ECONIS (ZBW)
712
Other ZBW resources
96
RePEc
91
EconStor
48
BASE
4
USB Cologne (EcoSocSci)
1
Showing
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31
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
32
Vivid-memory formation through experiential value in the context of the international industrial exhibition
Ahn, Young-joo
;
Hyun, Sunghyup Sean
;
Kim, Insin
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011670012
Saved in:
33
Understanding responses to comedic advertising aggression : the role of
vividness
and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
34
Measuring the effects of visual scan codes in advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
35
Overcoming the "window dressing" effect : mitigating the negative effects of inherent skepticism towards corporate social responsibility
Connors, Scott
;
Anderson-MacDonald, Stephen
;
Thomson, …
- In:
Journal of business ethics : JOBE
145
(
2017
)
3
,
pp. 599-621
Persistent link: https://www.econbiz.de/10011757916
Saved in:
36
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
37
Vividness
of news push notifications and users' response
Gavilan, Diana
;
Fernández-Lores, Susana
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012533622
Saved in:
38
Navigating the online reputation maze : impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Nadia Hanin Nazlan
;
Zhang, Huiying
;
Sun, Jie
;
Chang, Wen
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 288-307
Persistent link: https://www.econbiz.de/10014511807
Saved in:
39
When Virtual Reality meets destination marketing : the mediating role of presences between
vividness
and user responses
Zhu, Chris
;
Wu, Chi Wai
;
Lu, Yan
;
Fong, Lawrence Hoc Nang
; …
- In:
Journal of vacation marketing
30
(
2024
)
3
,
pp. 408-422
Persistent link: https://www.econbiz.de/10014631982
Saved in:
40
Towards a theory of well-being in digital sports viewing behavior
Rejikumar G.
;
Jose, Ajay
;
Mathew, Sonia
;
Chacko, Dony Peter
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013407481
Saved in:
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