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Brand management
17,669
Markenführung
17,255
Brand image
11,166
Markenimage
11,052
Consumer behaviour
10,256
Konsumentenverhalten
10,128
Markenartikel
9,241
Brand
8,201
Relationship marketing
3,091
Beziehungsmarketing
3,080
Markenpolitik
2,240
Social Web
2,087
Social web
2,084
Deutschland
1,918
Online-Marketing
1,842
Internet marketing
1,817
Marketingmanagement
1,691
Marketing management
1,675
Germany
1,619
Werbewirkung
1,576
Advertising effects
1,554
Theorie
1,385
Theory
1,375
Marketing
1,226
USA
1,147
Luxury goods
1,144
Luxusgüter
1,142
United States
1,118
Werbung
1,083
Advertising
1,042
Herkunftsbezeichnung
1,040
Designation of origin
1,037
Corporate reputation
1,001
Firmenimage
996
Customer satisfaction
983
Kundenzufriedenheit
952
Tourismusmarketing
902
Tourism marketing
901
Brand equity
895
Einzelhandel
853
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All
Undetermined
9,858
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3,972
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Article
19,910
Book / Working Paper
8,315
Journal
65
Other
10
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Article in journal
14,315
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14,315
Aufsatz im Buch
3,300
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3,300
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1,172
Graue Literatur
1,069
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1,069
Thesis
845
Working Paper
764
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733
research-article
649
Case study
561
Fallstudie
561
Collection of articles of several authors
493
Sammelwerk
493
Aufsatzsammlung
359
Dissertation u.a. Prüfungsschriften
202
Conference paper
157
Konferenzbeitrag
157
Reprint
147
Konferenzschrift
119
Bibliografie enthalten
116
Bibliography included
116
Ratgeber
106
Guidebook
99
Lehrbuch
95
review-article
88
review
87
Article
81
Textbook
78
conceptual-paper
75
Conference proceedings
67
non-article
56
case-report
53
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46
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46
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40
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40
viewpoint
36
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31
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English
21,795
German
4,882
Undetermined
1,419
French
107
Italian
27
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24
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23
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22
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16
Portuguese
9
Swedish
8
Indonesian
6
Dutch
6
Romanian
5
Serbian
5
Kazakh
3
Slovenian
3
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2
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2
Arabic
1
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1
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1
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1
Hungarian
1
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1
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1
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Author
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Burmann, Christoph
162
Esch, Franz-Rudolf
155
Baumgarth, Carsten
97
Huber, Frank
92
Melewar, T. C.
79
Meffert, Heribert
77
Keller, Kevin Lane
75
Bruhn, Manfred
67
Sattler, Henrik
67
Bauer, Hans H.
62
De Chernatony, Leslie
59
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
45
Merrilees, Bill
44
Romaniuk, Jenni
44
Bang, Nguyen
43
Fournier, Susan
41
Foroudi, Pantea
40
Iglesias, Oriol
40
Herrmann, Andreas
39
Ko, Eunju
39
Völckner, Franziska
39
Schmidt, Holger J.
38
Strebinger, Andreas
37
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Christodoulides, George
34
Gierl, Heribert
34
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Veloutsou, Cleopatra
33
Kernstock, Joachim
32
Dawes, John
31
Han, Heesup
31
King, Ceridwyn
31
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Institution
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Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
44
Université Paris-Dauphine (Paris IX)
39
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Université Paris-Dauphine
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
HAL
9
IGI Global
8
Springer Gabler <Firma>
8
Springer International Publishing
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Verlag Franz Vahlen
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
ISM University of Management and Economics
6
Lithuanian University of Agriculture
6
American Marketing Association
5
Edward Elgar Publishing
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
International Institute of Social and Economic Sciences
5
Siauliai University
5
ToKnowPress
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
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Published in...
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Journal of business research : JBR
777
The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
355
Journal of Product & Brand Management
245
Psychology & marketing
203
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Journal of marketing research : JMR
134
Marketing intelligence & planning
134
Journal of advertising research
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Journal of marketing management : MM
132
Strategic Direction
132
International journal of hospitality management
129
Journal of marketing
128
Tourism management : research, policies, practice
127
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of travel and tourism marketing
120
European Journal of Marketing
108
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Innovatives Markenmanagement
93
Marketing letters : a journal of research in marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
The journal of consumer marketing
88
Research
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
International journal of advertising : the quarterly review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
80
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ECONIS (ZBW)
25,404
Other ZBW resources
1,069
USB Cologne (EcoSocSci)
962
RePEc
597
EconStor
130
BASE
107
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
5
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61
Authenticity perceptions,
brand
equity and
brand
choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
62
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
63
Glamour brands and glamour stocks
Billett, Matthew T.
;
Jiang, Zhan
;
Rego, Lopo L.
- In:
Journal of economic behavior & organization : JEBO
107
(
2014
)
2
,
pp. 744-759
Persistent link: https://www.econbiz.de/10011296544
Saved in:
64
Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
Saved in:
65
Markenwertsteigerung durch Szenen
Prykop, Catja
-
2005
Persistent link: https://www.econbiz.de/10003180815
Saved in:
66
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
67
Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001852394
Saved in:
68
Integrale Markenführung : 14 Grundsätze, wie Markenwert geschaffen, geschützt, berechnet und vermehrt wird
Schneider, Martin
;
Kahn, Daniel
;
Zenhäusern, Markus
; …
-
2003
Persistent link: https://www.econbiz.de/10001790281
Saved in:
69
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
70
Domestic or imported beer brands? : analysis and assessment of
brand
equity in the Spanish market
Porral, Cristina Calvo
;
Lévy Mangin, Jean-Pierre
; …
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
Saved in:
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