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Special issue: Academy of Mark...
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Consumer behaviour
27
Konsumentenverhalten
25
Social Web
8
Social web
8
United Kingdom
6
Customer satisfaction
5
Großbritannien
5
Marketing
5
Service quality
5
USA
5
United States
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Advertising effects
4
Brand image
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Dienstleistungsqualität
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Kundenzufriedenheit
4
Theorie
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Theory
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Werbewirkung
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Werbung
4
Brand management
3
Business ethics
3
China
3
Confidence
3
Emotion
3
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3
Higher education institution
3
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3
Internet marketing
3
Luxury goods
3
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3
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3
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3
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Article
95
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13
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48
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48
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7
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7
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3
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3
research-article
3
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2
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2
Bibliografie
1
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1
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1
technical-paper
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Language
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English
78
Undetermined
30
Author
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McLeay, Fraser
34
Hart, David
31
Woodruffe-Burton, Helen
16
Coates, Nigel
13
Djafarova, Elmira
13
Robson, Andrew
9
Yoganathan, Vignesh
7
Bettany, Shona
4
Li, Ning
4
Lichy, Jessica
4
Major, Bridget
4
Mourato, Susana
4
Osburg, Victoria-Sophie
4
Brown, Jane
3
Filieri, Raffaele
3
Yang, Hua
3
Altmann, Matthias
2
Andersen, Hans Christian
2
Bairstow, Sam
2
Beerenwinkel, Anne
2
Brady, Neil
2
Cheng, Leonard
2
Davies, Iain
2
Garrity, Lisa
2
Graesel, Cornelia
2
Martin, S.
2
McLeay, F.
2
Oates, Caroline J.
2
Oglethorpe, David
2
Ojeme, Mark
2
Roberts, Joanne
2
Robinson, Harry
2
Saynor, Bob
2
Schmidt, Patrick
2
Stansbury, Jason
2
Wakenshaw, Susan
2
Whitehouse, Simon
2
Wäppling, Anders
2
Yusoff, Mazirah
2
Zwart, Tony
2
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Kennedy School of Government, Harvard University
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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Marketing intelligence & planning
6
The marketing review
6
Journal of financial services marketing : JFSM
4
Journal of marketing management : MM
4
Journal of vacation marketing : an international journal
4
Marketing Intelligence & Planning
3
Working Paper Series / Kennedy School of Government, Harvard University
3
Agribusiness
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Energy Policy
2
Energy policy
2
Gender in management : an international journal
2
Journal of Business Ethics
2
Journal of Management Development
2
Journal of advertising research
2
Journal of agricultural economics
2
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of strategic marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
British Journal of Management
1
Business and Politics
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Employee Relations: The International Journal
1
European Journal of Marketing
1
Expanding disciplinary space : on the potential of critical marketing
1
Food policy : economics planning and politics of food and agriculture
1
Food processing and distribution in transition countries : problems and perspectives
1
Forum for applied research and public policy : a quarterly journal for the discussion of policy issues in energy, environment, and economic development
1
Gender, culture, and consumer behavior
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Bank Marketing
1
International journal of consumer studies
1
International journal of entrepreneurial behavior & research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International relations : the journal of the David Davies Memorial Institute of International Studies
1
International review on public and non-profit marketing
1
Journal of Agricultural Economics
1
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ECONIS (ZBW)
66
OLC EcoSci
17
RePEc
13
Other ZBW resources
12
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1
Editorial: "radical marketing, meet Newcastle upon Tyne" : reflections on a memorable AM2016
McLeay, Fraser
;
Coates, Nigel
;
Djafarova, Elmira
;
Hart, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 673-678
Persistent link: https://www.econbiz.de/10011746977
Saved in:
2
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
3
The art of SME export marketing: a case study
McLeay, Fraser
;
Andersen, Hans Christian
- In:
The marketing review
10
(
2010
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10008651158
Saved in:
4
Perfect weddings abroad
Major, Bridget
;
McLeay, Fraser
;
Waine, Danny
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10008656861
Saved in:
5
Social marketing, parental purchasing decisions, and unhealthy food in developing countries : a Nigerian typology
McLeay, Fraser
;
Oglethorpe, David
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009766216
Saved in:
6
Transferring social marketing knowledge through third sector CoPs
McLeay, Fraser
;
Roberts, Joanne
;
Yoganathan, Vignesh
- In:
The marketing review
12
(
2012
)
4
,
pp. 381-401
Persistent link: https://www.econbiz.de/10009713517
Saved in:
7
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
8
The diversity of farmers' risk management strategies in a deregulated New Zealand environment
Martin, S. K.
- In:
Journal of agricultural economics
49
(
1998
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10001251429
Saved in:
9
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles
McLeay, Fraser
;
Olya, Hossein
;
Liu, Hongfei
; …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013253271
Saved in:
10
Alive and kicking : evaluating the overseas package holiday experience of grey consumers in the United Kingdom
Major, Bridget
;
McLeay, Fraser
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009743825
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