Transferring social marketing knowledge through third sector CoPs
Year of publication: |
2012
|
---|---|
Authors: | McLeay, Fraser ; Roberts, Joanne ; Yoganathan, Vignesh |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 4, p. 381-401
|
Subject: | Social Marketing | Social marketing | Wissenstransfer | Knowledge transfer | Nonprofit-Organisation | Nonprofit organization | Arbeitsgruppe | Team | Lernende Organisation | Learning organization |
-
Heimannsberg, Barbara, (2013)
-
Developing social media policies : a team learning approach
Jones, Jennifer Amanda, (2015)
-
Suh, Taewon, (2020)
- More ...
-
Transferring social marketing knowledge through third sector CoPs
McLeay, Fraser, (2012)
-
Osburg, Victoria-Sophie, (2019)
-
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh, (2018)
- More ...