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The relationship between brand equity and brand loyalty for generation y consumers

Dakrory, Mona I. - In: Economics & finance notes 6 (2017) 2, pp. 151-169

Persistent link: https://www.econbiz.de/10011980055

Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world

Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348

Persistent link: https://www.econbiz.de/10012060426

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the … mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … descriptive/monitoring -correlation type. The population was all customers of Sabah Dairy Company in Golestan province, Iran that …

Persistent link: https://www.econbiz.de/10012063114

Conceptual development of transfer of brand loyalty in brand stretching

Nigam, Ashutosh - In: World review of entrepreneurship, management and … 14 (2018) 6, pp. 730-736

Persistent link: https://www.econbiz.de/10012026699

Impact of negative quality inconsistency on brand loyalty : case of Croatian food market

Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10011609666

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10011581861

The antecedents of brand loyalty : a meta-analysis study

Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260

Persistent link: https://www.econbiz.de/10011641312

Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty

Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372

Persistent link: https://www.econbiz.de/10011665165

"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty

Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516

Persistent link: https://www.econbiz.de/10011665402

The effect of multiple hotel brand extensions

Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10010515373