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Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy; Librowicz, Michel; Hajjem, Ahlem; … - In: International marketing in the fast changing world, (pp. 199-233). 2015
Persistent link: https://www.econbiz.de/10011416186
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra - In: Psychology & marketing 31 (2014) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
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State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan; Fischer, Sophia; Schwarz, Uta; Mai, Robert - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van (ed.); Torelli, Carlos J. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011700541
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Past, present, and future of cultural marketing : a bibliometric analysis
Sharma, Nidhi; Arora, Nilesh - In: Cultural marketing and metaverse for consumer engagements, (pp. 234-248). 2023
Persistent link: https://www.econbiz.de/10014287134
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Mutual image impacts of events and host destinations : what we know from prior research
Dragin-Jensen, Christian - 2016
In the highly competitive marketplace for tourists and talented citizens, events have become increasingly important in acting as image builders for their host destinations. Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for...
Persistent link: https://www.econbiz.de/10011417292
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Key attributes and descriptors of Vietnam destination image : a content analysis of online English post-trip-reports
Luong, Ha V. - In: European review of service economics and management (2019) 1/7, pp. 83-115
Persistent link: https://www.econbiz.de/10012064146
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Traveller-generated contents for destination image formation : mainland China travellers to Taiwan as a case study
Li, Yan Ru; Lin, Yao Chin; Tsai, Ping Heng; Wang, Yung Yueh - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 518-533
Persistent link: https://www.econbiz.de/10011386746