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Segmentation and brand positioning for Islamic financial services

Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921

Persistent link: https://www.econbiz.de/10009572901

Effect of internal branding on brand supporting behaviors of employees regarding customer attraction in Islamic banking

Javanmard, Habibollah; Nia, Ensiyeh Nemati - In: The IUP journal of brand management : IJBRM 8 (2011) 4, pp. 35-46

Persistent link: https://www.econbiz.de/10009425880

Measuring halal brand association (HalBA) for Islamic banks

Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354

Persistent link: https://www.econbiz.de/10011552757

Explicating consumer segmentation and brand positioning in the Islamic financial services industry : a Malaysian perspective

Rusnah Muhamad; Sharifah Faridah Syed Alwi - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 253-274

Persistent link: https://www.econbiz.de/10011471620

Branding by Islamic Banks in Pakistan : A Content Analysis of Visual Brand Elements

Ishtiaq, Dr - 2016

This paper aims to present an analysis of brand elements adopted by Islamic Banks in Pakistan. The research uses the content analysis on the branding elements for five established Islamic banks (IBs) and 14 conventional banks offering Islamic Windows (IWs). Data has been taken from SBP and...

Persistent link: https://www.econbiz.de/10012987006

Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study

Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59

Persistent link: https://www.econbiz.de/10012670754

Brand familiarity vs profit-sharing rate : which has a stronger impact on Muslim customers' intention to invest in an Islamic bank?

Hati, Sri Rahayu Hijrah; Niken Iwani Surya Putri; Sri … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1703-1727

Persistent link: https://www.econbiz.de/10013279042

Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment

Junaidi, Junaidi - In: Journal of Islamic accounting and business research 13 (2022) 6, pp. 960-976

Persistent link: https://www.econbiz.de/10013281053

Shariah board, web-based information and branding of Islamic financial institutions

Ahmed, Ishfaq; Usman, Ahmad; Farooq, Waqas; Usman, Muhammad - In: Journal of Islamic marketing 13 (2022) 3, pp. 717-739

Persistent link: https://www.econbiz.de/10012880218

Brand religiosity aura and brand loyalty in Indonesia Islamic banking

Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372

Persistent link: https://www.econbiz.de/10011812841

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