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The case for product placement
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Werbewirkung
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Television advertising
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advertising
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Pelsmacker, Patrick de
58
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Reijmersdal, Eva A. van
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Diehl, Sandra
28
Septianto, Felix
27
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
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Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
21
Huber, Frank
21
Hudders, Liselot
20
Pauwels, Koen
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Gröppel-Klein, Andrea
18
Yoon, Sukki
18
Matthes, Jörg
17
Mueller, Barbara
17
Nufer, Gerd
17
Boerman, Sophie C.
16
Muehling, Darrel D.
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Franses, Philip Hans
15
Geuens, Maggie
15
Phau, Ian
15
Rozendaal, Esther
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National Bureau of Economic Research
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HAL
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Erasmus Research Institute of Management
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IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
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Advertising Research Foundation
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Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
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Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
Ernst-Moritz-Arndt-Universität Greifswald
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European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
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IGI Global
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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OECD
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2
Verlag Dr. Kovač
2
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2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
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Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
240
International journal of advertising : the quarterly review of marketing communications
225
Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
193
Journal of promotion management : JPM
129
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
70
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
53
Health marketing quarterly
50
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of current issues and research in advertising
38
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
Journal of marketing
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of brand management : an international journal
32
The journal of consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of advertising
29
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
145
EconStor
32
RePEc
29
Other ZBW resources
12
OLC EcoSci
6
BASE
5
USB Cologne (business full texts)
2
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1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
5
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
6
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
7
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
8
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
9
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
10
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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