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Consumer behaviour
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10,605
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10,399
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9,130
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9,098
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7,659
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7,617
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6,790
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6,751
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5,666
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5,655
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5,598
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4,888
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4,359
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4,145
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4,055
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3,741
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Han, Heesup
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106
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104
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91
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90
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88
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87
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83
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81
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81
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81
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81
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78
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77
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73
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72
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72
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71
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70
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70
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68
Septianto, Felix
68
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68
Laroche, Michel
65
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63
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62
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62
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61
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59
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58
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58
Sutter, Matthias
57
Falk, Armin
56
Janssen, Maarten C. W.
56
Thøgersen, John
56
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56
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55
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European journal of marketing : EJM
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Tourism management : research, policies, practice
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Journal of marketing
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The international review of retail, distribution and consumer research
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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1
From the first studies of the unconscious mind to consumer
neuroscience
: a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
2
Modern transformations of economics : neuroeconmics
Mkrtchyan, Tatevik
- In:
Theory, methodology, practice
12
(
2016
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10011675627
Saved in:
3
Neuroscience
in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
4
Consumer
neuroscience
: past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
5
Point/counterpoint introdruction : two views of organizational
neuroscience
Spector, Paul E.
- In:
Journal of organizational behavior : OB ; the internat. …
35
(
2014
)
7
,
pp. 897
Persistent link: https://www.econbiz.de/10010461466
Saved in:
6
The contribution of
neuroscience
to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
7
Advancing consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
8
Neuromarketing
and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
9
Review of
neuroscience
in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
10
Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer
neuroscience
Drugău-Constantin, Andreea
- In:
Economics, management and financial markets
13
(
2018
)
4
,
pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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