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Fostering comparative advantage : the roles of data-driven competitive sustainability, green product innovation and green process innovation through moderated-mediation model

Al-Shboul, Moh'd Anwer - In: Business process management journal 29 (2023) 7, pp. 2228-2254

Persistent link: https://www.econbiz.de/10014430680

The relative values of big data analytics versus traditional marketing analytics to firm innovation : an empirical study

Cheng, Colin C. J.; Shiu, Eric - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-18

Persistent link: https://www.econbiz.de/10014434724

Influence of big data analytical capability on new product performance : the effects of collaboration capability and team collaboration in high-tech firm

Chen, Chi-hsiang - In: Chinese management studies 18 (2024) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10014482669

Methods to analyze customer usage data in a product decision process : a systematic literature review

Micus, Christian; Schramm, Simon; Böhm, Markus; … - In: Operations research perspectives 10 (2023), pp. 1-11

To remain competitive, companies must decide on new, desirable products. This can be achieved by integrating insights how customers use a product into the process of deciding on a new product. Currently, this process is primarily based on market research that can only reveal the intention of...

Persistent link: https://www.econbiz.de/10014447786