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1
Big data and
marketing
analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
-
2013
-
This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711
Saved in:
2
Supply licensing when the manufacturer strategically commits to invest in R&D
Usta, Mericcan
;
Erhun, Feryal
;
Hausman, Warren H.
-
2013
Persistent link: https://www.econbiz.de/10011523068
Saved in:
3
The value of field experiments
Li, Jimmy Q.
;
Rusmevichientong, Paat
;
Simester, Duncan
; …
- In:
Management science : journal of the Institute for …
61
(
2015
)
7
,
pp. 1722-1740
Persistent link: https://www.econbiz.de/10011304103
Saved in:
4
Comparing risk elicitation in lotteries with visual or contextual aids
Estepa-Mohedano, Lorenzo
;
Espinosa, María Paz
- In:
Journal of behavioral and experimental economics
103
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303870
Saved in:
5
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
6
Representativity and networked interference in data-rich field experiments : a large-scale RCT in rural Mexico
Noriega, Alejandro
;
Pentland, Alex
- In:
The World Bank economic review : WBER
34
(
2020
),
pp. S35-S39
Persistent link: https://www.econbiz.de/10012175502
Saved in:
7
Dynamic effects of price
promotions
: field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
8
Targeted
promotions
on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Saved in:
9
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
10
Bidding to give in the field
Onderstal, Sander
;
Schram, J. H. C.
;
Soetevent, Adriaan R.
- In:
Journal of public economics
105
(
2013
),
pp. 72-85
Persistent link: https://www.econbiz.de/10009792652
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