Narrow search
Showing 41 - 50 of 121,746
Cover Image
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Cover Image
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Cover Image
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Cover Image
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Cover Image
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Cover Image
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A. - In: Tourism management : research, policies, practice 65 (2018), pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
Cover Image
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Cover Image
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Cover Image
Measuring consumer perception of overall brand equity drivers for m-payments
Sankaran, Raja; Chakraborty, Shibashish - In: International journal of bank marketing 41 (2023) 1, pp. 130-157
Persistent link: https://www.econbiz.de/10013532423
Cover Image
The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473
Persistent link: https://www.econbiz.de/10013369184