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A hidden Markov model of customer relationship dynamics

Netzer, Oded; Lattin, James M.; Srinivasan, V. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 185-204

Persistent link: https://www.econbiz.de/10003708880

Complicating choice

Schrift, Rom Y.; Netzer, Oded; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 308-326

Persistent link: https://www.econbiz.de/10008988445

State-dependence effects in surveys

Jong, Martijn G. de; Lehmann, Donald R.; Netzer, Oded - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 838-854

Persistent link: https://www.econbiz.de/10009665094

Editorial: Report of the Marketing Science editorial review committee

Fader, Peter; Bronnenberg, Bart J.; Iyer, Ganesh; … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 159-162

Persistent link: https://www.econbiz.de/10010358799

Dynamic targeted pricing in B2B relationships

Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337

Persistent link: https://www.econbiz.de/10010370742

Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability

Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: From Little's law to marketing science : essays in …, (pp. 175-209). 2016

Persistent link: https://www.econbiz.de/10011436076

Beyond the target customer : social effects of CRM campaigns

Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matt - 2016

Customer Relationship Management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. We demonstrate that, in business settings that are characterized by network externalities, a CRM campaign that is aimed at changing the behavior of specific...

Persistent link: https://www.econbiz.de/10011551285