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Food and Beverage (F&B) consumption behavior changes during COVID-19 in the Taiwan's aging society

Tsai, Chih Ming; Wang, Kai Chung - In: International journal of business 28 (2023) 2, pp. 101-114

Persistent link: https://www.econbiz.de/10014297126

The impact of online reviews and eWOM on impulse buying tendency : a study of Vietnamese Gen Z consumers

Truong Son Nguyen; Viet Hoang Nguyen; Thi Huong-Thanh Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 117-141

Persistent link: https://www.econbiz.de/10015057160

The relationship between website design and positive eWOM intention : testing mediator and moderator effect

Quyen Phu Thi Phan; Pilík, Michal - In: Journal of business economics and management 19 (2018) 2, pp. 382-398

effect of website design on eWOM intention. The objective of this paper is to investigate the impact of website design … customers via an online survey. The outcomes show the impact of the website’s design on the attitude toward it, which would lead … the mediating effect of attitude toward a website on eWOM intention. Finally, the discussions also show implications and …

Persistent link: https://www.econbiz.de/10012174821

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

A framework of online customer experience : an Indian perspective

Bhattacharya, Arijit; Srivastava, Manjari - In: Global business review 21 (2020) 3, pp. 800-817

Persistent link: https://www.econbiz.de/10012259395

The role of browsing in the relationship between online reviews to impulse buying

Astuti, Rifelly Dewi; Nindyaswari, Sara Almira - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 123-141

Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM...

Persistent link: https://www.econbiz.de/10014335630

The role of internet celebrities in purchase intention and impulse buying

Moslehpour, Massoud; Dadvari, Alaleh; Lin, Pei-Kuan; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 141-163

Persistent link: https://www.econbiz.de/10015065513

The effects of online reviews, perceived value, and gender on continuance intention to use international online outshopping website : an elaboration likelihood model perspective

Luo, Yumei; Ye, Qiongwei - In: Journal of international consumer marketing 31 (2019) 3, pp. 250-269

Persistent link: https://www.econbiz.de/10012200731

The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Xuan Hung Nguyen; Thi Tinh Nguyen; Thi Hoai Anh Dang; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model (SEM) to analyze and test hypotheses by surveying...

Persistent link: https://www.econbiz.de/10014540252

Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach

Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783

Persistent link: https://www.econbiz.de/10011687726

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