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Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, P. M.; … - In: International journal of business performance management 14 (2013) 4, pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
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State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant - In: Marketing intelligence & planning 34 (2016) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
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Green marketing : a strategie approach
Shaik, Shahazadi Begum - In: Handbook of research on green economic development …, (pp. 473-500). 2016
Persistent link: https://www.econbiz.de/10011520797
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The effect of green marketing strategy on business performance : a study of organic farms in Taiwan
Wu, Shwu-Ing; Lin, Syuan-Ru - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 141-156
Persistent link: https://www.econbiz.de/10011555766
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Green marketing : a strategic balancing act for creating value
Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22
Persistent link: https://www.econbiz.de/10010469369
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Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do; Reis, Rosa - In: Green advertising and the reluctant consumer, (pp. 123-131). 2014
Persistent link: https://www.econbiz.de/10010399373
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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan; Kuo, Chien-chih; Wu, Ching-luen; Wu, … - In: Green advertising and the reluctant consumer, (pp. 34-43). 2014
Persistent link: https://www.econbiz.de/10010399386
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Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: Tourism management : research, policies, practice 35 (2013), pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
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Green marketing strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena; Martínez, Eva; Matute, Jorge - In: Journal of strategic marketing 19 (2011) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
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Sustainability marketing : a global perspective
Belz, Frank; Peattie, Kenneth J. - 2012 - Second edition
Persistent link: https://www.econbiz.de/10009613461