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Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel
Laporte, Marie-Eve; Michel, Géraldine; Rieunier, Sophie - In: Recherche et applications en marketing 30 (2015) 1, pp. 81-117
Persistent link: https://www.econbiz.de/10011528538
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Comment la marque donne du sens au collaborateur : vers une vision élargie due capital-marque
Berger-Rémy, Fabienne; Michel, Géraldine - In: Recherche et applications en marketing 30 (2015) 2, pp. 30-57
Persistent link: https://www.econbiz.de/10011529376
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Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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Alliances de marques : quel profit pour les marques partenaires?
Cegarra, Jean-Jack; Michel, Géraldine - In: Revue française de gestion : hommes et techniques 29 (2003) 145, pp. 163-174
Persistent link: https://www.econbiz.de/10001979844
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Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine; Torelli, Carlos J.; Fleck, Nathalie; … - In: Journal of business research : JBR 142 (2022), pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
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How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie; Zeitoun, Valérie; Michel, Géraldine - In: Contemporary Trends in European Cooperative Banking : …, (pp. 243-265). 2022
Persistent link: https://www.econbiz.de/10013286542
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Valeurs coopératives et nouvelles pratiques de gestion
Deville, Aude (ed.); Lamarque, Eric (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012242809
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The dark side of salesperson brand identification in the luxury sector : when brand orientation generates management issues and negative customer perception
Merk, Michaela; Michel, Géraldine - In: Journal of business research : JBR 102 (2019), pp. 339-352
Persistent link: https://www.econbiz.de/10012104025
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The dark side of place attachment : why do customers avoid their treasured stores?
Eroglu, Sevgin; Michel, Géraldine - In: Journal of business research : JBR 85 (2018), pp. 258-270
Persistent link: https://www.econbiz.de/10011815520