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Globalization, national identi...
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10
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Sort
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date (oldest first)
1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
3
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
4
Finding cross-national consistency : use of G-theory to validate
acculturation
to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
5
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
6
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
7
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
8
Five-stage
acculturation
process of Hispanic consumers : theory, method, and findings
Vásquez Párraga, Arturo
;
Valencia, Humberto
- In:
The International trade journal
31
(
2017
)
1/5
,
pp. 130-162
Persistent link: https://www.econbiz.de/10011976458
Saved in:
9
Transcultural identity development among third generation minority consumers
Takhar-Lail, Amandeep
;
Jamal, Ahmad
;
Kizgin, Hatice
- In:
Journal of business research : JBR
133
(
2021
),
pp. 132-142
Persistent link: https://www.econbiz.de/10012590179
Saved in:
10
Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies : The Moderating Role of
Acculturation
and Materialism
Das, Manish
-
2020
In the era of
globalization
and technological advancements, ethnic identity (EID) is creating both opportunities as … dimensions and ethnocentrism, whereas
acculturation
weakens the association for three dimensions of EID. This study contributes …
Persistent link: https://www.econbiz.de/10014101589
Saved in:
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