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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851

Persistent link: https://www.econbiz.de/10009688552

Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped

Šerić, Maja; Gil Saura, Irene - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

Persistent link: https://www.econbiz.de/10009410716

The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context

Vernuccio, Maria; Patrizi, Michela; Šerić, Maja; … - In: The journal of brand management : an international journal 30 (2023) 4, pp. 302-317

Persistent link: https://www.econbiz.de/10014326922

Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts

Patrizi, Michela; Šerić, Maja; Vernuccio, Maria - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462234

Revising the basic principles of integrated marketing communications during a health-related crisis : the case of Croatian tourism and hospitality industry

Šerić, Maja; Vernuccio, Maria; Pastore, Alberto - In: Corporate communications : an international journal 29 (2024) 2, pp. 257-278

Persistent link: https://www.econbiz.de/10014494122

How can perceived consistency in marketing communications influence customer-brand relationship outcomes?

Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343

Persistent link: https://www.econbiz.de/10012211873

The factor structure of medical tourist satisfaction : exploring key drivers of choice, delight, and frustration

Mikulić, Josip; Krešić, Damir; Šerić, Maja - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 8, pp. 1489-1512

Persistent link: https://www.econbiz.de/10012624209

The role of ICT in education : a longitudinal study based on tourism students perceptions

Praničević, Daniela Garbin; Šerić, Maja - In: Zagreb international review of economics & business 17 (2014), pp. 49-64

Persistent link: https://www.econbiz.de/10010487079

Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped

Šerić, Maja; Gil Saura, Irene - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

Persistent link: https://www.econbiz.de/10009958347