Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the … associated with selfie-postings among female millennials. Design/methodology/approach The exploratory study consisted of 15 in … pivotal in understanding the consumer selfie-posting process. Other sub-themes include happiness and physical appearance. In …

findings related to possible impacts of the selfie phenomenon on consumers. Design/methodology/approach This is a conceptual … selfie experience as a source of empowerment and the selfie as embodiment of societal control and expression of existing … – individual and social, respectively. Originality/value While the empowerment aspect of the selfie experience has been well …

constructed. This research aims to extend knowledge of how consumer-made “selfie” images shared in social media might contribute …. Findings This study shows how brands and branded selves intersect through “heterotopian selfie practices”. Accentuated by the … rise of attention economy and “consumer microcelebrity”, the authors argue that these proliferating selfie images can …