Similar Search Results

Narrow search

Role of consumer susceptibility in influencing information usefulness

Garg, Prerna - In: International journal of business information systems : … 45 (2024) 1, pp. 101-117

Persistent link: https://www.econbiz.de/10015061781

The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations

Hess, Ronald L. <Jr.>; Ring, Lawrence - In: Service business 10 (2016) 2, pp. 319-343

Persistent link: https://www.econbiz.de/10011722315

Aggregate consumer ratings and booking intention : the role of brand image

Casado-Díaz, Ana B.; Pérez-Naranjo, Leonor M.; … - In: Service business 11 (2017) 3, pp. 543-562

Persistent link: https://www.econbiz.de/10011736215

Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination

Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European journal of management and business economics : … 27 (2018) 1, pp. 83-100

Persistent link: https://www.econbiz.de/10011823878

Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands

Al Khasawneh, Mohammad Hamdi; Al-Haddad, Shafiq; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 25-49

Persistent link: https://www.econbiz.de/10015060892

Vertrauen in Online-Bewertungen : integrative Literaturübersicht, theoretisches Modell und empirische Exploration am Beispiel von Arztbewertungen

Arslan, Sevda Can - 2018

In dieser Studie gehe ich aus kommunikationswissenschaftlicher Perspektive der Frage nach, wie sich Vertrauen in Online-Bewertungen gestaltet. Um diese Frage zu beantworten, führe ich zunächst eine umfangreiche Literaturstudie zu den bisherigen empirischen Befunden zu Vertrauen in...

Persistent link: https://www.econbiz.de/10012123122

An integrated model for customer's e-loyalty : evidence from online shopping in Vietnam

Ha Nam Khanh Giao; Bui Nhat Vuong - In: International journal of business information systems : … 45 (2024) 3, pp. 297-323

Persistent link: https://www.econbiz.de/10015061794