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Campbell, Colin L.; Sands, Sean; Ferraro, Carla - In: Journal of strategic marketing 31 (2023) 7, pp. 1279-1295

Persistent link: https://www.econbiz.de/10014553080

No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing

Pachucki, Christoph; Grohs, Reinhard; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1703-1718

Persistent link: https://www.econbiz.de/10013390991

Value cocreation in livestreaming and its effect on consumer-simulated experience and continued use intention

Chou, Cindy Yunhsin; Chen, Ja-Shen; Lin, Shao-Kai - In: International journal of consumer studies 46 (2022) 6, pp. 2183-2199

Persistent link: https://www.econbiz.de/10013412129

Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising

Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52

Persistent link: https://www.econbiz.de/10013473080

Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse

Hu, Han-fen; Krishen, Anjala S.; Barnes, Jesse - In: Journal of business research : JBR 158 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014280451

Narrative transportation and trust in luxury hotels SNS marketing : the moderating role of social interaction

Chalke, Anuja; Boon Liat Cheng; Dent, Michael M. - In: Services marketing quarterly 44 (2023) 2/3, pp. 227-248

Persistent link: https://www.econbiz.de/10014320374

Once upon a time : using brand stories to sell signature sneakers

Williams, Antonio; Heo, Yoon - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 950-966

Persistent link: https://www.econbiz.de/10014430858

Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies

Sung, Eunyoung; Han, Dai-In Danny; Choi, Yung Kyun; … - In: Psychology & marketing 40 (2023) 11, pp. 2428-2446

Persistent link: https://www.econbiz.de/10014432411

A story about speaking up : mediation effects of narrative persuasion on organizational voice intentions

Gans, Roger; Zhan, Mengqi - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 865-891

Persistent link: https://www.econbiz.de/10014291691

Consumer imagination in marketing: a theoretical framework

Philips, Barbara J. - In: European Journal of Marketing 51 (2017) 11/12, pp. 2138-2155

Purpose Imagination is a complex mental process where consciousness departs from reality to create new content not currently found in existence. Imagination is key to marketing persuasion, but studies that examine consumer imagination in response to marketing messages illustrate confusing and...

Persistent link: https://www.econbiz.de/10014723965