Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The … of the leading eWOM platforms, as emphasized in prior literature. The current study, however, focuses on eWOM on the … first phase. The study examines the effects of the antecedents of eWOM and multiple mediators (i.e. perceived risk, argument …

This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …

) directly influenced eWOM and repurchase intentions. An indirect effect through partial mediation of customer satisfaction was …

customer electronic word of mouth (eWOM) as well as the effect of customer satisfaction on eWOM. Data were collected using an … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …, emotional, and behavioural) were significantly related to customer satisfaction and eWOM. Intellectual brand experience …

Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship … relationship between conformity and eWOM. We hypothesized a moderating role of age, gender, and country of residence. The results … indirect influence on eWOM engagement via social ties, trust, social capital, and interpersonal influence. It was found that …

study examines the relationships among customer value, customer satisfaction, and eWOM across three generations. It is found … the highest concern on information value, (3) customer value has significant impact on satisfaction and eWOM for Gen-X and … Gen-Z, however for Gen-Y, customer value impacts satisfaction significantly, surprisingly, it has no impact on eWOM …