//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When and why does the name of...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,822
Markenführung
17,409
Brand image
11,264
Markenimage
11,152
Consumer behaviour
10,403
Konsumentenverhalten
10,247
Markenartikel
9,324
Brand
8,285
Relationship marketing
3,126
Beziehungsmarketing
3,113
Markenpolitik
2,242
Social Web
2,113
Social web
2,110
Deutschland
1,924
Online-Marketing
1,860
Internet marketing
1,836
Marketingmanagement
1,710
Marketing management
1,694
Germany
1,625
Werbewirkung
1,589
Advertising effects
1,565
Theorie
1,399
Theory
1,389
Marketing
1,285
USA
1,159
Luxury goods
1,153
Luxusgüter
1,151
United States
1,126
Werbung
1,088
Advertising
1,059
Herkunftsbezeichnung
1,058
Designation of origin
1,055
Corporate reputation
1,026
Firmenimage
1,021
Customer satisfaction
997
Kundenzufriedenheit
966
Tourismusmarketing
925
Tourism marketing
924
Brand equity
899
Einzelhandel
868
more ...
less ...
Online availability
All
Undetermined
10,449
Free
4,229
Type of publication
All
Article
20,695
Book / Working Paper
8,420
Journal
66
Other
19
Type of publication (narrower categories)
All
Article in journal
14,600
Aufsatz in Zeitschrift
14,600
Aufsatz im Buch
3,311
Book section
3,311
Hochschulschrift
1,174
Graue Literatur
1,082
Non-commercial literature
1,082
Thesis
856
research-article
805
Working Paper
788
Arbeitspapier
745
Case study
561
Fallstudie
561
Collection of articles of several authors
493
Sammelwerk
493
Aufsatzsammlung
365
Dissertation u.a. Prüfungsschriften
202
Conference paper
157
Konferenzbeitrag
157
Reprint
147
Konferenzschrift
121
Bibliografie enthalten
116
Bibliography included
116
review-article
116
Ratgeber
106
Article
100
review
100
Guidebook
99
Lehrbuch
95
conceptual-paper
90
Textbook
78
case-report
73
Conference proceedings
67
non-article
57
viewpoint
48
Handbook
46
Handbuch
46
Collection of articles written by one author
40
Sammlung
40
Interview
31
more ...
less ...
Language
All
English
22,486
German
4,902
Undetermined
1,594
French
108
Spanish
28
Italian
27
Lithuanian
25
Polish
24
Russian
16
Portuguese
9
Swedish
8
Indonesian
6
Dutch
6
Romanian
6
Serbian
6
Kazakh
3
Slovenian
3
Bulgarian
2
Czech
2
Danish
2
Finnish
2
Arabic
1
Valencian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Slovak
1
more ...
less ...
Author
All
Burmann, Christoph
162
Esch, Franz-Rudolf
155
Baumgarth, Carsten
98
Huber, Frank
92
Melewar, T. C.
80
Meffert, Heribert
77
Keller, Kevin Lane
76
Bruhn, Manfred
68
Sattler, Henrik
68
Bauer, Hans H.
62
De Chernatony, Leslie
59
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Balmer, John M. T.
48
Wiedmann, Klaus-Peter
48
Merrilees, Bill
47
Loureiro, Sandra Maria Correia
45
Romaniuk, Jenni
44
Bang, Nguyen
43
Iglesias, Oriol
42
Foroudi, Pantea
41
Fournier, Susan
41
Herrmann, Andreas
39
Ko, Eunju
39
Völckner, Franziska
39
Schmidt, Holger J.
38
Strebinger, Andreas
37
Diamantopoulos, Adamantios
36
Ind, Nicholas
36
Gupta, Suraksha
35
Christodoulides, George
34
Gierl, Heribert
34
Langner, Tobias
34
Uggla, Henrik
34
Veloutsou, Cleopatra
33
Kernstock, Joachim
32
Dawes, John
31
Fetscherin, Marc
31
Han, Heesup
31
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
44
Université Paris-Dauphine (Paris IX)
40
Gesellschaft zur Erforschung des Markenwesens
28
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
25
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Université Paris-Dauphine
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
HAL
10
IGI Global
8
Springer Gabler <Firma>
8
Springer International Publishing
8
Books on Demand GmbH <Norderstedt>
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
NetLibrary, Inc
7
Verlag Franz Vahlen
7
Vytautas Magnus University
7
Campus Verlag
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
ISM University of Management and Economics
6
Lithuanian University of Agriculture
6
ToKnowPress
6
American Marketing Association
5
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
International Institute of Social and Economic Sciences
5
OECD
5
Siauliai University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
more ...
less ...
Published in...
All
Journal of business research : JBR
788
The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
395
SpringerLink / Bücher
355
Journal of Product & Brand Management
281
Psychology & marketing
205
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Strategic Direction
140
Journal of marketing research : JMR
135
Journal of marketing communications
134
Marketing intelligence & planning
134
Journal of advertising research
133
Journal of marketing management : MM
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Tourism management : research, policies, practice
132
International journal of hospitality management
131
European Journal of Marketing
128
Journal of marketing
128
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of travel and tourism marketing
120
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
102
Journal of fashion marketing and management
100
Springer eBook Collection
98
Journal of international consumer marketing
94
Innovatives Markenmanagement
93
Journal of Consumer Marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Marketing letters : a journal of research in marketing
92
International marketing review
89
The journal of consumer marketing
88
Research
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
International journal of advertising : the quarterly review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
more ...
less ...
Source
All
ECONIS (ZBW)
25,801
Other ZBW resources
1,324
USB Cologne (EcoSocSci)
962
RePEc
775
EconStor
167
BASE
140
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
5
more ...
less ...
Showing
1
-
10
of
29,200
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Untangling the
brand
name from the branded entity : the conceptualisation and value of the established
brand
name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
2
Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Chen, Kun
;
Newell, Stephen J.
;
Kou, Gang
;
Zhang, Lei
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011753366
Saved in:
3
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
4
Better
branding
:
brand
names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
6
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
7
A surname
brand
effect explanation for consumer
brand
preference and advocacy
Howard, Daniel
;
Kerin, Roger A.
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
Saved in:
8
The magic of "great" linked to product names
Martínez, Jose A.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
Saved in:
9
Consumer reactions to round numbers in
brand
names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
10
Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->