"In business, if people merely like you, you're in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans."--

"Customer Service Essentials: Lessons for Africa and Beyond is written with the understanding that successful organizations build a base of loyal customers who provide repeat business and positively influence potential customers. Building positive relationships with loyal customers requires...

Dieses Fachbuch widmet sich insbesondere dem in Wirtschaft und Wissenschaft derzeit äußerst populären Ansatz des Service Design und stellt dessen Einsatzmöglichkeiten zur Gestaltung von innovativen Services und exzellenten Kundenerlebnissen („Customer Experiences“) dar. Anhand von...