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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach
Alqayed, Yosef; Foroudi, Pantea; Kooli, Kaouther; … - In: International journal of hospitality management 102 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185237
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What makes Airbnb likeable? : exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective wit...
Akarsu, Tugra Nazlil; Foroudi, Pantea; Melewar, T. C. - In: International journal of hospitality management 91 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389110
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
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Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory
Alqayed, Yousef; Foroudi, Pantea; Kooli, Kaouther; … - In: Sustainable branding : ethical, social, and …, (pp. 291-309). 2021
Persistent link: https://www.econbiz.de/10012546438
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Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022
"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical...
Persistent link: https://www.econbiz.de/10012548766
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi; Foroudi, Pantea; Balmer, John M.T. - In: Building corporate identity, image and reputation in …, (pp. 11-74). 2022
Persistent link: https://www.econbiz.de/10012609368