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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Assessing the impacts of internal communication : employer branding and human resources
Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13
purpose of this manuscript was to examine the relationship between the Digital Communication of companies and their Employer … whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … do not feel emotionally more connected with the organization through the Digital Communication practiced by it. With this …
Persistent link: https://www.econbiz.de/10014319300
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Corporate apology after bad publicity : a dual-process model of CSR fit and CSR history on purchase intention and negative word of mouth
Chung, Angie; Lee, Kang Bok - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 406-426
Persistent link: https://www.econbiz.de/10013256548
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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
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Online corporate communications : website usability and content
García García, María; Carrillo-Durán, M. Victoria; … - In: Journal of communication management : an international … 21 (2017) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10011708042
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050
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COVID-19 and the reorientation of communication towards CSR
Mata, Pedro; Buil, Tamar; Gómez-Campillo, María - In: Economic research 35 (2022) 1,3, pp. 3168-3188
Persistent link: https://www.econbiz.de/10014383590
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Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; … - In: International journal of innovation and sustainable … 10 (2016) 2, pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
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Communicating corporate social responsibility to internal stakeholders : walking the walk or just talking the talk?
Brunton, Margaret; Eweje, Gabriel; Taskin, Nazim - In: Business strategy and the environment 26 (2017) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10011900623
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600