Similar Search Results

How consumers respond to embarrassing service encounters : a dehumanization perspective

Sun, Yixia; Wang, Xuehua; Hoegg, JoAndrea; Dahl, Darren W. - In: Journal of marketing research 60 (2023) 4, pp. 646-664

Persistent link: https://www.econbiz.de/10014322141

The upside of negative : social distance in online reviews of identity-relevant brands

Ordabayeva, Nailya; Cavanaugh, Lisa A.; Dahl, Darren W. - In: Journal of marketing 86 (2022) 6, pp. 70-92

Persistent link: https://www.econbiz.de/10013438826

Hitting the bullseye : accurately measuring willingness to pay for innovations with open and closed direct questions

Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 383-402

Persistent link: https://www.econbiz.de/10015057469

Should the devil sell Prada? : retail rejection increases aspiring consumers' desire for the brand

Ward, Morgan K.; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 590-609

Persistent link: https://www.econbiz.de/10010473431

Social influence and consumer behavior

Dahl, Darren - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 1-2

Persistent link: https://www.econbiz.de/10010383385

It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 164-181

Persistent link: https://www.econbiz.de/10009160922

The same old song : the power of familiarity in music choice

Ward, Morgan K.; Goodman, Joseph K.; Irwin, Julie R. - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10010259973

It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 270-287

Persistent link: https://www.econbiz.de/10009777125

Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018

Persistent link: https://www.econbiz.de/10011648431

It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of Consumer Research 38 (2011) 1, pp. 164-164

Prior research has established that consumers are motivated to purchase identity-consistent products. We extend consumer identity research into an important consumer context, gift giving, in which individuals may make product choices that run counter to their own identities in order to fulfill...

Persistent link: https://www.econbiz.de/10009323839