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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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Antecedents of similarity perception for store-branded lookalikes
Zhou, Li - In: Marketing intelligence & planning 40 (2022) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin; Chang, Tien-Hsiang; Lin, Arthu; Lin, Sheng-Wei - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai; Luk, Sherriff Ting-kwong; Cardinali, Silvio - In: Journal of business research : JBR 86 (2018), pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
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A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung; Yang, Chin-Sheng - In: Technological forecasting & social change : an … 130 (2018), pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280