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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum; Ko, Yong Jae; James, Jeffery - In: The journal of business & industrial marketing 26 (2011) 8, pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
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A critical review of theoretical and methodological issues in consumer satisfaction research and recommendations for future sport marketing
Kim, Jun Woo; Magnusen, Marshall; Kim, Yu Kyoum - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 338-355
Persistent link: https://www.econbiz.de/10010380449
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Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae; Rhee, Yong Chae; Kim, Yu Kyoum; Kim, Taeho - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
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Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Kellison, Timothy B.; Kim, Yu Kyoum - In: Journal of sport management : the official journal of … 28 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010367442
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Sponsorship network portfolio of corporate partners in the National Basketball Association
Kim, Amy Chan Hyung; Lee, Hyun-Woo; Kim, Yu Kyoum - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 340-359
Persistent link: https://www.econbiz.de/10011504173
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Impact of mega sport events on destination image and country image
Kim, Jeeyoon; Kang, Joon Ho; Kim, Yu Kyoum - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification
Trail, Galen T.; Kim, Yu Kyoum; Kwon, Harry Hyungil; … - In: Sport management review 15 (2012) 3, pp. 345-354
Persistent link: https://www.econbiz.de/10009564434