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Anwendungsorientiertes Seminar...
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Konsumentenverhalten
52
Consumer behaviour
51
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29
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27
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27
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18
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18
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English
100
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89
German
70
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Walsh, Gianfranco
257
Wiedmann, Klaus-Peter
39
Beatty, Sharon E.
23
Kilian, Thomas
23
Mitchell, Vincent-Wayne
23
Shiu, Edward
23
Hennig-Thurau, Thorsten
20
Hassan, Louise M.
19
Schaarschmidt, Mario
19
Bartikowski, Boris
15
Buxel, Holger
12
Frenzel, Tobias
12
Dose, David
11
Brach, Simon
9
Klee, Alexander
8
Evanschitzky, Heiner
6
Hass, Berthold H.
6
Korflesch, Harald F. O. von
6
Schwabe, Maria
6
Deseniss, Alexander
5
Groth, Markus
5
Hastings, Gerard
5
Hille, Patrick
5
Koot, Christian
5
Niermann, Stefan
5
Shaw, Deirdre
5
Elsner, Ralf
4
Hassan, Louise
4
Möhring, Michael
4
Parry, Sara
4
Rosenbaum, Mark S.
4
Shiu, Edward M.K.
4
Zhang, Jingyun
4
Albrecht, Arne Keno
3
Duvenhorst, Carsten
3
Gremler, Dwayne D.
3
Hammes, Eva Katharina
3
Ivens, Stefan
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Klinner, Nicole S.
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Gottfried Wilhelm Leibniz Universität Hannover
2
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1
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1
Springer-Verlag GmbH
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Journal of business research : JBR
27
Jahrbuch der Absatz- und Verbrauchsforschung
20
Marketing : ZFP ; journal of research and management
17
Journal of Business Research
12
European journal of marketing : EJM
8
Journal of marketing management : MM
8
British journal of management : BJM
7
European management journal
7
The journal of services marketing
7
Marketing intelligence & planning
6
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
International marketing review
3
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3
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2
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2
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2
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2
European management journal : publ. twice a year for the Scottish Business School
2
European management review : the journal of the European Academy of Management
2
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2
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2
HMD : Praxis der Wirtschaftsinformatik
2
International business review : the official journal of the European International Business Academy
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
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2
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Springer eBooks / Business and Economics
2
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2
The journal of product & brand management
2
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ECONIS (ZBW)
150
OLC EcoSci
73
RePEc
17
USB Cologne (EcoSocSci)
10
Other ZBW resources
6
USB Cologne (business full texts)
1
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41
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
42
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
43
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
44
Der Kunde : Chamäleon und Helfer
Walsh, Gianfranco
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
1
,
pp. 55-56
Persistent link: https://www.econbiz.de/10012003594
Saved in:
45
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
46
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
47
Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Korflesch, …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
Saved in:
48
Case Study : erfolgreicher Marken-Turnaround bei Continental 2 Wheel
Malcherek, Jörg
;
Walsh, Gianfranco
;
Schwabe, Maria
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
3
,
pp. 45-51
Persistent link: https://www.econbiz.de/10011581742
Saved in:
49
Surface-acting outcomes among service employees with two jobs : investigating moderation and mediation effects
Walsh, Gianfranco
;
Dahling, Jason J.
;
Schaarschmidt, Mario
- In:
Journal of service management
27
(
2016
)
4
,
pp. 534-562
Persistent link: https://www.econbiz.de/10011563670
Saved in:
50
Service employees' willingness to report complaints scale : cross-country application and replication
Walsh, Gianfranco
;
Northington, William Magnus
;
Hille, …
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 500-506
Persistent link: https://www.econbiz.de/10010495371
Saved in:
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