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Anwendungsorientiertes Seminar...
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Consumer behaviour
55
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52
Germany
33
Deutschland
28
Beziehungsmarketing
27
Relationship marketing
27
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18
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18
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18
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English
118
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89
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70
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Walsh, Gianfranco
275
Wiedmann, Klaus-Peter
39
Shiu, Edward
27
Beatty, Sharon E.
23
Hassan, Louise M.
23
Kilian, Thomas
23
Mitchell, Vincent-Wayne
23
Schaarschmidt, Mario
21
Hennig-Thurau, Thorsten
20
Bartikowski, Boris
16
Frenzel, Tobias
13
Buxel, Holger
12
Dose, David
11
Brach, Simon
10
Klee, Alexander
8
Evanschitzky, Heiner
7
Hastings, Gerard
7
Schwabe, Maria
7
Hass, Berthold H.
6
Korflesch, Harald F. O. von
6
Deseniss, Alexander
5
Groth, Markus
5
Hille, Patrick
5
Koot, Christian
5
Niermann, Stefan
5
Rosenbaum, Mark S.
5
Shaw, Deirdre
5
Elsner, Ralf
4
Hammes, Eva Katharina
4
Hassan, Louise
4
Ivens, Stefan
4
Möhring, Michael
4
Parry, Sara
4
Shiu, Edward M.K.
4
Zhang, Jingyun
4
Albrecht, Arne Keno
3
Andrews, J. Craig
3
Dinnie, Keith
3
Duvenhorst, Carsten
3
Gremler, Dwayne D.
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Gottfried Wilhelm Leibniz Universität Hannover
2
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1
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1
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1
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Journal of business research : JBR
27
Jahrbuch der Absatz- und Verbrauchsforschung
20
Marketing : ZFP ; journal of research and management
17
Journal of Business Research
12
European journal of marketing : EJM
8
Journal of marketing management : MM
8
British journal of management : BJM
7
European management journal
7
The journal of services marketing
7
Marketing intelligence & planning
6
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5
Journal of the Academy of Marketing Science
5
European Journal of Marketing
4
Psychology & marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
International marketing review
3
Journal of Service Management
3
Journal of service research : JSR
3
Marketing Intelligence & Planning
3
Springer eBook Collection
3
Academy of Management journal : AMJ
2
Corporate reputation review : an international journal
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
European management review : the journal of the European Academy of Management
2
European retail research
2
Gabler Edition Wissenschaft
2
HMD : Praxis der Wirtschaftsinformatik
2
International Marketing Review
2
International business review : the official journal of the European International Business Academy
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of Product & Brand Management
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
2
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ECONIS (ZBW)
150
OLC EcoSci
73
Other ZBW resources
24
RePEc
17
USB Cologne (EcoSocSci)
10
USB Cologne (business full texts)
1
BASE
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61
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
62
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2013
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010231603
Saved in:
63
Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
Saved in:
64
Employee emotional labour and quitting intentions : moderating effects of gender and age
Walsh, Gianfranco
;
Bartikowski, Boris
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1213-1237
Persistent link: https://www.econbiz.de/10009786593
Saved in:
65
Impact of customer-based corporate reputation on non-monetary and monetary outcomes : the roles of commitment and service context risk
Walsh, Gianfranco
;
Bartikowski, Boris
;
Beatty, Sharon E.
- In:
British journal of management : BJM
25
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010364114
Saved in:
66
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
67
Retourenvermeidung im E-Commerce : kann Big Data helfen?
Walsh, Gianfranco
;
Möhring, Michael
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
1
,
pp. 68-78
Persistent link: https://www.econbiz.de/10010250060
Saved in:
68
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
69
Relationship between online retailers' reputation and product returns
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Kunz, Werner
; …
- In:
British journal of management : BJM
27
(
2016
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011542967
Saved in:
70
Surface-acting outcomes among service employees with two jobs : investigating moderation and mediation effects
Walsh, Gianfranco
;
Dahling, Jason J.
;
Schaarschmidt, Mario
- In:
Journal of service management
27
(
2016
)
4
,
pp. 534-562
Persistent link: https://www.econbiz.de/10011563670
Saved in:
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