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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas - 2013 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010231603
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Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of business research : JBR 67 (2014) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
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Employee emotional labour and quitting intentions : moderating effects of gender and age
Walsh, Gianfranco; Bartikowski, Boris - In: European journal of marketing : EJM 47 (2013) 8, pp. 1213-1237
Persistent link: https://www.econbiz.de/10009786593
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Impact of customer-based corporate reputation on non-monetary and monetary outcomes : the roles of commitment and service context risk
Walsh, Gianfranco; Bartikowski, Boris; Beatty, Sharon E. - In: British journal of management : BJM 25 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010364114
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of international marketing 22 (2014) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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Retourenvermeidung im E-Commerce : kann Big Data helfen?
Walsh, Gianfranco; Möhring, Michael - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 1, pp. 68-78
Persistent link: https://www.econbiz.de/10010250060
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Relationship between online retailers' reputation and product returns
Walsh, Gianfranco; Albrecht, Arne K.; Kunz, Werner; … - In: British journal of management : BJM 27 (2016) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011542967
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Surface-acting outcomes among service employees with two jobs : investigating moderation and mediation effects
Walsh, Gianfranco; Dahling, Jason J.; Schaarschmidt, Mario - In: Journal of service management 27 (2016) 4, pp. 534-562
Persistent link: https://www.econbiz.de/10011563670