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Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms that offer very customized information for each user. Facebook, for example, is trying to bring each person the most meaningful content, which means the advertising is...
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Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability ….Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and … (Financial Analysis Made Easy) database. Ordinary Least Squares is employed to gauge the effect of online customer reputation on …
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restaurant reviews from a major online reputation platform, we find empirical evidence in support of the performance …
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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers … of the study will provide valuable information for Marbella's Destination Management Organization (DMO). On the one hand … administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella's online reputation …
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This article reports on an investigation of the role of lock-in exploitation and the impact of reputation portability … on workers’ switching behaviors in online labor markets. Online platforms using reputation mechanisms typically prevent … comparing a policy regime with and without reputation portability, we vary lock-in exploitation using platform fees to consider …
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