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Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach

Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783

Persistent link: https://www.econbiz.de/10011687726

Social media sentiment analysis : lexicon versus machine learning

Dhaoui, Chedia; Webster, Cynthia M.; Tan, Lay Peng - In: The journal of consumer marketing 34 (2017) 6, pp. 480-488

Persistent link: https://www.econbiz.de/10011814478

Exploring cruise tourists' sentiment expression pattern from online reviews : an insight into market positioning

Sun, Xiaodong; Cao, Xiulian; Lau, Yui-yip - In: Tourism management perspectives : TMP 49 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014554178

Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors

Li, Rui; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning; … - In: Tourism management : research, policies, practice 96 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10013554999

Social Media-Marketing in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger

Kempf, Felix M. - 2015

Persistent link: https://www.econbiz.de/10011344756

Creating brand ambassadors : strategic online engagement in a nonprofit association

Nemenoff, Erin K.; Schenk, Julia - In: Cases on strategic social media utilization in the …, (pp. 153-183). 2015

Persistent link: https://www.econbiz.de/10010507830

The possible risks of using Facebook in corporate commnication

Emeksiz, Gulcin Ipek - In: International journal of business & management : IJoBM 7 (2019) 2, pp. 30-42

Persistent link: https://www.econbiz.de/10012198507

Knowledge management, trust and communication in the era of social media

Paliszkiewicz, Joanna (ed.) - 2020

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens … the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in … Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media …

Persistent link: https://www.econbiz.de/10014230342

Competitive social media marketing strategies

Ozuem, Wilson; Bowen, Gordon - 2016

management, customer loyalty, and online services"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011454383

Influence or advertise: the role of social learning in influencer marketing

Berman, Ron; Ory, Aniko; Zheng, Xudong - 2023

Persistent link: https://www.econbiz.de/10014317632