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Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough; Zarei, Azim; Nikabadi, Mohsen Shafiei - In: Journal of internet commerce 19 (2020) 4, pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
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What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert; Dolen, Willemijn M. van; Mazloom, Masoud - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
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Social media sentimental analysis in exhibition's visitor engagement perdition
Lee, Tian-Shyug; Shia, Ben-Chang; Huh, Chung-Ling - In: Inventi impact: service sector (2016) 3, pp. 156-164
Persistent link: https://www.econbiz.de/10011625670
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Review of discussions on Internet of Things (IoT) : insights from Twitter analytics
Joseph, Nimish; Kar, Arpan Kumar; Ilavarasan, P. Vigneswara - In: Journal of global information management : an official … 25 (2017) 2, pp. 38-51
Persistent link: https://www.econbiz.de/10011673648
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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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The impact of content sentiment and emotionality on content virality
Heimbach, Irina; Hinz, Oliver - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 695-701
Persistent link: https://www.econbiz.de/10011597036
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Effects of sentiment on recommendations in social network
Hsu, Ping-Yu; Lei, Hong-Tsuen; Huang, Shih-Hsiang; … - In: Electronic markets : the international journal on … 29 (2019) 2, pp. 253-262
Persistent link: https://www.econbiz.de/10012112955