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1
Colours in
advertising
and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.
;
Pandey, Mrinalini
- In:
International journal of applied management science
11
(
2019
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
Saved in:
2
The effects of schema congruity on consumer response to celebrity
advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
3
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
4
Identifying food labeling effects on consumer behavior
Araya, Sebastián
;
Elberg, Andrés
;
Noton Norambuena, Carlos
- In:
Marketing science
41
(
2022
)
5
,
pp. 982-1003
Persistent link: https://www.econbiz.de/10013373629
Saved in:
5
The effect of media
advertising
on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
6
Determinants of consumer perceptions toward mobile
advertising
: a comparison between
Japan
and Austria
Liu, Chia-Ling
;
Sinkovics, Rudolf R.
;
Pezderka, Noemi
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
Saved in:
7
Advertising
in the aging society : understanding representations, practitioners, and consumers in
Japan
Prieler, Michael
;
Kohlbacher, Florian
-
2016
Persistent link: https://www.econbiz.de/10011419620
Saved in:
8
Hiraga Gennai : the Renaissance marketer of eighteenth-century
Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
9
Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in
Japan
Minowa, Yuko
;
Khomenko, Olga
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10008935198
Saved in:
10
The economics of marketing and distribution
Nariu, Tatsuhiko
- In:
The Japanese economy : translations and studies
35
(
2008
)
2
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003815881
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