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1
Social media
advertising
: the role of personal and societal norms in page like ads on
Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Liking what others "like": using
Facebook
to identify determinants of conformity
Egebark, Johan
;
Ekström, Mathias
- In:
Experimental economics : a journal of the Economic …
21
(
2018
)
4
,
pp. 793-814
Persistent link: https://www.econbiz.de/10011942356
Saved in:
3
The use of
Facebook
to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
4
Is what you see what you get? : investigating the relationship between social media content and counterproductive work behaviors, alcohol consumption, and episodic heavy drinking
Becton, J. Bret
;
Walker, H. Jack
;
Schwager, Paul
; …
- In:
International journal of human resource management
30
(
2019
)
15
,
pp. 2251-2272
Persistent link: https://www.econbiz.de/10012194422
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
Personality or skill : a qualitative study of humorous recruitment
advertising
campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
7
Going native on
Facebook
: a content analysis of sponsored messages on undergraduate student
Facebook
pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
8
Personality types and
Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Marketing communication in the digital age : exploring the cultural historical activity theory in examining
Facebook
's
advertising
platform
Nuseir, Mohammed T.
;
Al-Shawabkeh, Abdallah
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10012253369
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