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If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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Understanding "likers" on facebook : differences between customer and non-customer situations
Bunker, Matthew P.; Rajendran, K. N.; Corbin, Steven B.; … - In: International journal of business information systems : … 12 (2013) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10009721996
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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon; Hong, Yili; Bapna, Ravi; Griskevicius, … - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
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Using Social Media to Change Gender Norms : An Experiment Within Facebook Messenger in India
Donati, Dante; Orozco-Olvera, Victor; Rao, Nandan - 2022
through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women (VAW) in …-term, individuals exposed to the docu-series were 91% (7.5 p.p.) more likely to add a frame against VAW in their Facebook profile …
Persistent link: https://www.econbiz.de/10014081055
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Using Social Media to Change Gender Norms : An Experiment within Facebook Messenger in India
Donati, Dante; Orozco-Olvera, Victor; Rao, Nandan - 2022
through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India … frame against violence against women in their Facebook profile picture, a public display of their disapproval of this …
Persistent link: https://www.econbiz.de/10013545007
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Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen; Mortimer, Gary; Thy Dang; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782