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The role of customers in co-cr...
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1
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
2
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
3
Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
4
Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
Saved in:
5
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
6
Drivers and resources of customer co-creation : a scenario-based case in the restaurant industry
Im, Jinyoung
;
Qu, Hailin
- In:
International journal of hospitality management
64
(
2017
),
pp. 31-40
Persistent link: https://www.econbiz.de/10011731665
Saved in:
7
Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers
Ho Xuan Huong
;
Nguyen Dong Phong
;
Cheng, Julian Ming Sung
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209707
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8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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9
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
10
Customers' emotions and openness to product co-creation: : an empirical analysis based on eeg data
Biercewicz, Konrad
;
Wiścicka-Fernando, Małgorzata
- In:
European research studies
26
(
2023
)
2
,
pp. 49-69
Persistent link: https://www.econbiz.de/10014307884
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