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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou; Seifried, Chad - In: Journal of business research : JBR 162 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
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Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos; Papagiannidis, Savvas - In: International journal of e-business research : an … 5 (2009) 4, pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
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Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos; Papagiannidis, Savvas - In: E-business applications for product development and …, (pp. 378-390). 2011
Persistent link: https://www.econbiz.de/10008938110
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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User producer interaction in context
Nahuis, Roel; Moors, Ellen H. M.; Smits, Ruud - In: Technological forecasting & social change : an … 79 (2012) 6, pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
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Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha; Patrício, Lia; Nunes, Nuno Jardim - In: Journal of service management 23 (2012) 3, pp. 362-376
Persistent link: https://www.econbiz.de/10009619158