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What is co-creation? : an inte...
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
How emotions impact the interactive value formation process during problematic social media
interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
5
Virtual
interactions
and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
6
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
Saved in:
7
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
E-business applications for product development and …
,
(pp. 378-390)
.
2011
Persistent link: https://www.econbiz.de/10008938110
Saved in:
8
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm
interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
9
User producer interaction in context
Nahuis, Roel
;
Moors, Ellen H. M.
;
Smits, Ruud
- In:
Technological forecasting & social change : an …
79
(
2012
)
6
,
pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
Saved in:
10
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
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