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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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India as a global supplier of products and services : expectations and emerging challenges
Sheth, Jagdish N.; Sharma, Arun - In: Journal of Asia Pacific business 7 (2006) 3, pp. 5-21
Persistent link: https://www.econbiz.de/10003387974
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Relationship management
Sheth, Jagdish N.; Sharma, Arun - In: Handbook of global supply chain management, (pp. 361-371). 2007
Persistent link: https://www.econbiz.de/10003393961
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A framework of technology mediation in consumer selling : implications for firms and sales management
Sharma, Arun; Sheth, Jagdish N. - In: The journal of personal selling & sales management : JPSSM 30 (2010) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003981274
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The branding challenges of Asian manufacturing firms
Birnik, Andreas; Birnik, Anna-Karin; Sheth, Jagdish N. - In: Business horizons 53 (2010) 5, pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.; Sisodia, Rajendra - 2012
Persistent link: https://www.econbiz.de/10009502564
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Pricing management and practice
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238852
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854