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The effects of retail store ch...
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Siomkos, George J.
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Vassilikopoulou, Aikaterini
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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ECONIS (ZBW)
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An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece
Chatzipanagiotou, Kalliopi C.
;
Vassilikopoulou, Aikaterini
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003798086
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2
Product-harm crisis management : time heals all wounds?
Vassilikopoulou, Aikaterini
;
Siomkos, George J.
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 174-180
Persistent link: https://www.econbiz.de/10003852517
Saved in:
3
Mobile store environment dynamics : an interdisciplinary approach
Vrechopoulos, Adam P.
;
Manganari, Emmanouela E.
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 346-361)
.
2010
Persistent link: https://www.econbiz.de/10003919388
Saved in:
4
The role of consumer ethical beliefs in product-harm crises
Vassilikopoulou, Aikaterini
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 279-289
Persistent link: https://www.econbiz.de/10009378677
Saved in:
5
Store atmosphere in web retailing
Manganari, Emmanouela E.
;
Siomkos, George J.
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1140-1153
Persistent link: https://www.econbiz.de/10009525803
Saved in:
6
Extraordinary experience-based segmentation : the case of Greek summer campers
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
Journal of hospitality marketing & management
23
(
2014
)
1/2
,
pp. 122-156
Persistent link: https://www.econbiz.de/10010358256
Saved in:
7
Perceived consumer navigational control in travel websites
Manganari, Emmanouela E.
;
Siomkos, George J.
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10010252170
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8
Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
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9
Opportunities and threats for competitors in product-harm crises
Siomkos, George J.
;
Triantafillidou, Amalia
; …
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 770-791
Persistent link: https://www.econbiz.de/10009513554
Saved in:
10
Balancing the media budget, reach and frequency in marketing communications : a macro approach
Kabak, Irwin W.
- In:
Spudai / University of Piraeus : journal of economics …
40
(
1990
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10001110166
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