Mohan Raj, Prasanna; Misra, Ipseeta - 2012
per cent annually. It is expected that retail in India could be worth US$ 175-200 billion by 2016. Traditional retailing … format is the backbone of the Indian retail industry, and it dominates over 95 per cent of total retail revenues. India is at … retailers with reference to an emerging economy India. This study identified the factors determining customers’ preference of …
