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Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian; Grünewald, Thomas - In: Strategische Kommunikationsplanung, (pp. 103-114). 2008
Persistent link: https://www.econbiz.de/10003645042
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Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
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Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi; Kocak, Akin - In: Qualitative market research : an international journal 10 (2007) 4, pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
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Weg vom negativen Branchenimage : mit Subtyping zur Arbeitgebermarke
Erz, Antonia; Henkel, Sven; Tomczak, Torsten - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 22-25
Persistent link: https://www.econbiz.de/10003765695
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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev; Inman, J. Jeffrey; Hofstede, Frenkel ter - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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Aktives Management der Corporate Brand BASF
Gress, Felix; Kiefer, Hans; Esch, Franz-Rudolf; Roth, Simone - In: Best practice der Markenführung, (pp. 79-98). 2009
Persistent link: https://www.econbiz.de/10003770979
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Westfälische Provinzial Versicherung : Relaunch einer Traditionsmarke
Langer, Thomas; Esch, Franz-Rudolf; Langner, Tobias - In: Best practice der Markenführung, (pp. 101-120). 2009
Persistent link: https://www.econbiz.de/10003770980
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Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034