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Assessing risk in strategic planning
Shah, Kiran; LaPlaca, Peter J. - In: Industrial marketing management : the international … 10 (1981) 2, pp. 77-91
Persistent link: https://www.econbiz.de/10002808520
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The new role of the marketing professional : 1977 business proceedings
LaPlaca, Peter J. (contributor) - 1977
Persistent link: https://www.econbiz.de/10001412443
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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What do introduction sections tell us about the intent of scholarly work : a contribution on contributions
Nicholson, John D.; LaPlaca, Peter J.; Al-Abdin, Ahmed; … - In: Industrial marketing management : the international … 73 (2018), pp. 206-219
Persistent link: https://www.econbiz.de/10011904731
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Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian; LaPlaca, Peter J.; Guo, Chiquan; Hao, … - In: Journal of managerial issues : JMI 29 (2017) 4, pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
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Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian; LaPlaca, Peter J.; Zhu, Ying; Hao, Andy Wei - In: Journal of general management 42 (2016/2017) 3, pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
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Peter Laplaca : a case study
Beverland, Michael B. - In: Industrial marketing management : the international … 69 (2018), pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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Inspiring future generations of industrial marketing scholars
Keränen, Joona - In: Industrial marketing management : the international … 69 (2018), pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
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Tribute to a "good fella"
Human, Gert - In: Industrial marketing management : the international … 69 (2018), pp. 129-130
Persistent link: https://www.econbiz.de/10011822586