Purpose The purpose of this paper is to examine the impact of social and contractual enforcement on the performance of business-to-business relationship. The research also tests the mediating role of perceived inequity and coordination. Design/methodology/approach A survey methodology was used...

Argues that the ability of a firm to develop and manage relations with key suppliers, customers and other organizations and to deal effectively with the interactions among these relations is a core competence of a firm – one that has a direct bearing on a firm’s competitive strength and...

Establishing the validity and measurement equivalence of core marketing concepts in the emerging market economies of Africa is a key step in assessing the transferability of modern marketing theory and managerial practice to these countries. However, measurement equivalence issues are rarely...

Protectionist legislation has experienced a resurgence in the US. The legislation aimed at the textile and apparel industry has proceeded the furthest. It serves as an excellent case to examine the arguments for and against protectionism, the strategies for textile and apparel marketers should...

The pace of organizational change has accelerated, competitive pressures have intensified, and most organizations are now forced to operate within much more complex environments than was the case a relatively few years ago. In the past, many organizations focused on vertical integration as a...

Cover -- "Interactions, relationships and networks in a changing business landscape" -- Controversy and doxa: sustainable food policy and the English vegetable sector? -- The impact of social features underlying inter-organizational networks on learning: insights from Brazilian evidence -- The...

The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt...

Collaborative innovation has led to the development of the concept of 'innovation networks' - defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization.When...

Purpose – The current knowledge concerning how organizations adopt innovations is considerably less than the sum of its parts. The aim of this paper is to review the innovation adoption and diffusion approach and connect it with the main related theoretical fields within business-to-business...

Purpose – The purpose of this study is to increase understanding of service innovation in networks. Especially the most loosely coupled forms of innovation networks, innovation communities, can be valuable in service innovation, but may not be manageable in the traditional sense. Rather, they...